Bentley Motors has named Priyanka Chopra Jonas as its new global brand ambassador, marking a fresh collaboration between the luxury carmaker and the actor-producer.
The announcement was shared on April 10 through a joint social media post, accompanied by a series of campaign images. The collaboration will roll out with a new campaign this weekend, followed by an extended film in the coming weeks.
In the official post, the company described Priyanka as “the embodiment of the Bentley spirit and mindset”, as quoted in a news report, highlighting her global presence across film and business.
A quiet, confident debut
For her first appearance as ambassador, Priyanka kept things understated. She was seen in a full-length trench coat styled as a statement piece, giving the look a structured yet fluid silhouette. The design, with its double-breasted front and cinched waist, leaned towards classic tailoring with a modern edge.
The styling stayed minimal. Soft waves, natural makeup and no heavy accessories kept the focus on the outfit. In one of the images, she is seen holding papers — a small detail that adds a relaxed, almost cinematic feel to the shoot.
The overall look lands somewhere between old-Hollywood elegance and contemporary power dressing, without feeling overdone.
What this means for Bentley
The move reflects Bentley’s push to align with globally recognised personalities who carry influence beyond traditional markets. Priyanka’s presence across Hollywood, Bollywood and international business circles positions her as a bridge between audiences.
Bentley Motors, known for its luxury cars and SUVs, has been expanding its brand storytelling through partnerships that go beyond automotive.
On the work front, Priyanka was last seen in The Bluff, released in February 2026. She is set to headline S. S. Rajamouli’s upcoming project Varanasi, expected in 2027. She is also reportedly working on Citadel Season 2, Heads of State, and preparing for Jee Le Zaraa.
For now, the focus remains on this new collaboration — one that brings together luxury branding and global star power, with more from the campaign expected to follow soon.
