The much-anticipated spy-action thriller Patriot, starring Mammootty and Mohanlal, opened to a strong start at the box office but is…
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Rihanna’s Fenty Beauty Enters India in Partnership with Isha Ambani’s Reliance Retail
Global pop icon Rihanna is proving once again that her empire extends far beyond music. With a majority stake in…
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Priyanka Chopra Jonas to Receive Global Vanguard Honor at Gold Gala 2026
Global icon Priyanka Chopra Jonas is adding another major milestone to her already stellar journey. The actor-producer is set to…
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Triptii Dimri becomes Victoria’s Secret’s first Indian ambassador
Triptii Dimri has been named the first Indian brand ambassador for Victoria’s Secret, marking a strategic shift for the US…
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Priyanka Chopra joins Bentley as global ambassador, debuts new campaign look
Bentley Motors has named Priyanka Chopra Jonas as its new global brand ambassador, marking a fresh collaboration between the luxury…
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Priyanka Chopra’s The Bluff hits 300M views on Prime Video — How much money could that mean?
Priyanka Chopra’s action-adventure film The Bluff has reportedly crossed 300.3 million views on Amazon Prime Video, becoming one of the…
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Tamannaah Bhatia enters fine jewellery retail with new brand launch
The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
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When fame becomes a liability: Celebrity scandals and brand valuation
For years, celebrity association was treated as a growth accelerator. A recognisable face could lift brand recall, compress customer acquisition…
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Shocking! D2C brands take a step back from celebrity partnerships
Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
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Shilpa Shetty-backed WickedGud raises ₹20 crore as noodles brand widens its footprint
Noodles and pasta brand WickedGud has raised ₹20 crore in a fresh funding round, with existing investors returning to back…
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