Actors Rashmika Mandanna and Vijay Deverakonda got married on February 26 in a private ceremony in Udaipur, bringing together two…
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Are Actor Salaries Making Big Films Riskier?
On a humid evening outside a packed multiplex in Hyderabad, the frenzy felt almost ritualistic. Fans waved banners, fireworks cracked…
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The Secret Strategy Behind Treating Literature Like Business — Nimna Vijay Shares What Authors Need to Know
There was a time when books arrived quietly, stacked on bookstore shelves and waiting patiently to be discovered by chance.…
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The shocking economics of ribbon-cutting: How influencers are quietly cashing in on Kerala’s inauguration spaces
The ribbon-cutting ceremony has long been one of the most visible rituals of India’s retail and small-business culture, but behind…
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From cinema queen to brand queen: Why Manju Warrier is Kerala’s most bankable face
There are film stars who sell glamour. And then there are film stars who sell trust. Manju Warrier belongs firmly…
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Tamannaah Bhatia enters fine jewellery retail with new brand launch
The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
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When fame becomes a liability: Celebrity scandals and brand valuation
For years, celebrity association was treated as a growth accelerator. A recognisable face could lift brand recall, compress customer acquisition…
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