Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
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Arijit Singh and the quiet rebellion against India’s film-music machine
Every creative industry produces a few individuals who grow larger than the medium that first introduced them. Their names stop…
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How Instagram cooking reels made this woman a favourite among foreign tourists
If you scroll through Instagram long enough, you will find beautiful food videos everywhere. But once in a while, a…
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Celebrity investors should no longer ignore LinkedIn
Indian celebrities are now active participants in the country’s business economy. They invest in startups, launch consumer brands, sit on…
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Shubman Gill becomes Crunchyroll’s brand ambassador in India
Cricketer Shubman Gill has been roped in as the new brand ambassador for Crunchyroll in India, as the anime streaming…
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Sachin Tendulkar joins Techno Paints as brand ambassador as firm plans ₹500 crore IPO
Techno Paints and Chemicals is planning to raise ₹500 crore through an initial public offering in the next financial year,…
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Top celebrity investors of 2025: Who are those Indian stars who put their money to work
Celebrity involvement in India’s startup ecosystem has become markedly more substantive in 2025, with actors and musicians taking equity positions,…
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