The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
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When fame becomes a liability: Celebrity scandals and brand valuation
For years, celebrity association was treated as a growth accelerator. A recognisable face could lift brand recall, compress customer acquisition…
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Shocking! D2C brands take a step back from celebrity partnerships
Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
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Celebrity investors should no longer ignore LinkedIn
Indian celebrities are now active participants in the country’s business economy. They invest in startups, launch consumer brands, sit on…
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Top celebrity investors of 2025: Who are those Indian stars who put their money to work
Celebrity involvement in India’s startup ecosystem has become markedly more substantive in 2025, with actors and musicians taking equity positions,…
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Anushka Sen comes on board as brand ambassador for NowYouKnow, a social-led travel and food app
Actor, singer and digital creator Anushka Sen has joined NowYouKnow (NYK) as its brand ambassador, marking a key milestone for…
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Nayanthara’s ₹200-crore empire: How the ‘Lady Superstar’ became a powerhouse of business success
Nayanthara is a name that resonates across the South Indian film industry, known for her incredible performances in movies across…
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Virat Kohli sells One8 to Agilitas, invests ₹40 crore after ending Puma contract
Virat Kohli has sold his lifestyle label One8 to Bengaluru-based startup Agilitas and invested ₹40 crore into the company. The…
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How a ₹7,000 Instagram experiment became a lakhs-a-month saree brand in just one year
Until recently, the creator-to-entrepreneur wave in India mostly produced short-lived brand experiments. But every once in a while, someone builds…
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