Global pop icon Rihanna is proving once again that her empire extends far beyond music. With a majority stake in…
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The shocking economics of ribbon-cutting: How influencers are quietly cashing in on Kerala’s inauguration spaces
The ribbon-cutting ceremony has long been one of the most visible rituals of India’s retail and small-business culture, but behind…
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From cinema queen to brand queen: Why Manju Warrier is Kerala’s most bankable face
There are film stars who sell glamour. And then there are film stars who sell trust. Manju Warrier belongs firmly…
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Tamannaah Bhatia enters fine jewellery retail with new brand launch
The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
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When fame becomes a liability: Celebrity scandals and brand valuation
For years, celebrity association was treated as a growth accelerator. A recognisable face could lift brand recall, compress customer acquisition…
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Shocking! D2C brands take a step back from celebrity partnerships
Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
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Celebrity investors should no longer ignore LinkedIn
Indian celebrities are now active participants in the country’s business economy. They invest in startups, launch consumer brands, sit on…
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Top celebrity investors of 2025: Who are those Indian stars who put their money to work
Celebrity involvement in India’s startup ecosystem has become markedly more substantive in 2025, with actors and musicians taking equity positions,…
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Shilpa Shetty-backed WickedGud raises ₹20 crore as noodles brand widens its footprint
Noodles and pasta brand WickedGud has raised ₹20 crore in a fresh funding round, with existing investors returning to back…
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Anushka Sen comes on board as brand ambassador for NowYouKnow, a social-led travel and food app
Actor, singer and digital creator Anushka Sen has joined NowYouKnow (NYK) as its brand ambassador, marking a key milestone for…
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