TRENDING NEWS
From cinema queen to brand queen: Why Manju Warrier is Kerala’s most bankable face
There are film stars who sell glamour. And then there are film stars who sell trust. Manju Warrier belongs firmly…
Read More
Tamannaah Bhatia enters fine jewellery retail with new brand launch
The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
Read More
When fame becomes a liability: Celebrity scandals and brand valuation
For years, celebrity association was treated as a growth accelerator. A recognisable face could lift brand recall, compress customer acquisition…
Read More
Shocking! D2C brands take a step back from celebrity partnerships
Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
Read More
Arijit Singh and the quiet rebellion against India’s film-music machine
Every creative industry produces a few individuals who grow larger than the medium that first introduced them. Their names stop…
Read More
How Instagram cooking reels made this woman a favourite among foreign tourists
If you scroll through Instagram long enough, you will find beautiful food videos everywhere. But once in a while, a…
Read More
Celebrity investors should no longer ignore LinkedIn
Indian celebrities are now active participants in the country’s business economy. They invest in startups, launch consumer brands, sit on…
Read More
Shubman Gill becomes Crunchyroll’s brand ambassador in India
Cricketer Shubman Gill has been roped in as the new brand ambassador for Crunchyroll in India, as the anime streaming…
Read More
Sachin Tendulkar joins Techno Paints as brand ambassador as firm plans ₹500 crore IPO
Techno Paints and Chemicals is planning to raise ₹500 crore through an initial public offering in the next financial year,…
Read More
Top celebrity investors of 2025: Who are those Indian stars who put their money to work
Celebrity involvement in India’s startup ecosystem has become markedly more substantive in 2025, with actors and musicians taking equity positions,…
Read More