There was a time when books arrived quietly, stacked on bookstore shelves and waiting patiently to be discovered by chance.…
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The shocking economics of ribbon-cutting: How influencers are quietly cashing in on Kerala’s inauguration spaces
The ribbon-cutting ceremony has long been one of the most visible rituals of India’s retail and small-business culture, but behind…
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Tamannaah Bhatia enters fine jewellery retail with new brand launch
The actor steps into entrepreneurship with an everyday-focused fine jewellery label. Actor Tamannaah Bhatia has entered the fine jewellery retail…
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Shocking! D2C brands take a step back from celebrity partnerships
Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
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Kriti Sanon joins Supply6 as brand ambassador and investor
Bengaluru-based D2C nutrition brand Supply6 has brought actor and entrepreneur Kriti Sanon on board as its brand ambassador and investor.…
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Shilpa Shetty-backed WickedGud raises ₹20 crore as noodles brand widens its footprint
Noodles and pasta brand WickedGud has raised ₹20 crore in a fresh funding round, with existing investors returning to back…
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Kusha Kapila-backed shapewear brand Underneat raises $6 million from Fireside Ventures
Digital creator and actor Kusha Kapila is stepping deeper into the startup space with fresh funding flowing into Underneat, the…
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Anushka Sen comes on board as brand ambassador for NowYouKnow, a social-led travel and food app
Actor, singer and digital creator Anushka Sen has joined NowYouKnow (NYK) as its brand ambassador, marking a key milestone for…
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OTT films and series don’t need government certification: Here’s what regulates them
The central government has clarified that content streamed on Over-The-Top platforms will not fall under the jurisdiction of the Central…
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Myntra bets big on celebrity-led video shopping as users shift from catalogues to content
Myntra is taking a decisive step away from the usual catalogue scroll and influencer-heavy shopping model. The company has begun…
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