There was a time when books arrived quietly, stacked on bookstore shelves and waiting patiently to be discovered by chance.…
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The shocking economics of ribbon-cutting: How influencers are quietly cashing in on Kerala’s inauguration spaces
The ribbon-cutting ceremony has long been one of the most visible rituals of India’s retail and small-business culture, but behind…
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Myntra bets big on celebrity-led video shopping as users shift from catalogues to content
Myntra is taking a decisive step away from the usual catalogue scroll and influencer-heavy shopping model. The company has begun…
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How a ₹7,000 Instagram experiment became a lakhs-a-month saree brand in just one year
Until recently, the creator-to-entrepreneur wave in India mostly produced short-lived brand experiments. But every once in a while, someone builds…
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