Direct-to-consumer brands are becoming more cautious about bringing celebrities in as co-founders, as several high-profile ventures struggle to sustain growth…
Read More
Kriti Sanon joins Supply6 as brand ambassador and investor
Bengaluru-based D2C nutrition brand Supply6 has brought actor and entrepreneur Kriti Sanon on board as its brand ambassador and investor.…
Read More
Shilpa Shetty-backed WickedGud raises ₹20 crore as noodles brand widens its footprint
Noodles and pasta brand WickedGud has raised ₹20 crore in a fresh funding round, with existing investors returning to back…
Read More
Kusha Kapila-backed shapewear brand Underneat raises $6 million from Fireside Ventures
Digital creator and actor Kusha Kapila is stepping deeper into the startup space with fresh funding flowing into Underneat, the…
Read More
Anushka Sen comes on board as brand ambassador for NowYouKnow, a social-led travel and food app
Actor, singer and digital creator Anushka Sen has joined NowYouKnow (NYK) as its brand ambassador, marking a key milestone for…
Read More
OTT films and series don’t need government certification: Here’s what regulates them
The central government has clarified that content streamed on Over-The-Top platforms will not fall under the jurisdiction of the Central…
Read More
IFFK 2025 awaits censor exemptions for 19 films; screenings of Battleship Potemkin and Palestine-themed titles halted
The organisers of the 30th edition of the International Film Festival of Kerala (IFFK) are awaiting official censor exemptions to…
Read More
Myntra bets big on celebrity-led video shopping as users shift from catalogues to content
Myntra is taking a decisive step away from the usual catalogue scroll and influencer-heavy shopping model. The company has begun…
Read More
Deepika Padukone becomes first Indian voice for Meta AI assistant
Bollywood star Deepika Padukone has become the first Indian to lend her voice to Meta’s AI assistant, which is integrated…
Read More
YouTuber Dhruv Rathee turns entrepreneur with AI Fiesta
YouTuber Dhruv Rathee, often seen as a strong critic of the Modi government, has stepped into a new role. On…
Read More