Bengaluru-based D2C nutrition brand Supply6 has brought actor and entrepreneur Kriti Sanon on board as its brand ambassador and investor. The company says the association grew out of Sanon’s personal use of its products rather than a conventional endorsement pitch.
According to Supply6, Sanon began using its products as part of her daily routine, which later led to conversations around a deeper partnership. The collaboration aligns with her increasing interest in health, wellness and consumer-facing businesses.
Routine focus
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 positions itself around addressing everyday nutritional gaps through simple, routine-based habits rather than short-term fitness trends. Its product range includes a daily nutrition drink, zero-sugar electrolytes and protein-based wafers.
Sanon was first introduced to the brand through its zero-sugar electrolyte product, Supply6 Salts, which the company says became a regular part of her routine.
Urban connect
Supply6 said the partnership is aimed at strengthening its connection with urban consumers by reinforcing everyday habits such as hydration and balanced nutrition. The brand’s approach centres on consistency rather than high-intensity wellness routines.
Commenting on the association, co-founder Vaibhav Bhandari said Sanon’s journey from consumer to investor reflects the brand’s core philosophy. He added that the collaboration is expected to support Supply6’s next phase of growth by widening its consumer base with a practical wellness message.
Investor interest
Sanon, who has been selectively investing in consumer brands, said Supply6’s emphasis on practical nutrition influenced her decision. She noted that the products were easy to integrate into daily life and that her confidence in the brand’s intent and science developed gradually, making the investment a natural step.
The announcement follows Supply6’s recent ₹9.1 crore seed funding round led by Zeropearl VC, with participation from other investors. The company has also launched a Protein Wafer Bar containing 10 grams of protein, with no maida and no added sugar.
Supply6 is also expanding into international markets, including the United States, as it looks to scale beyond India.
Earlier, the brand had onboarded former South African cricketer AB de Villiers as an investor and brand ambassador, adding to its list of strategic partners.
